Choose To Challenge
Custom illustrated lettering pieces for Audible UK’s video project ‘Choose To Challenge’ for International Women’s Day 2021, featuring 12 incredible women talking about words that are used in a gendered way that they either want to reclaim, repurpose or scrap.
client: audible uk
A ‘garden of emotions’ to capture the strength, power and beauty that letting yourself feel and express your emotions have.
Reclaiming the power of the original Diva that’s incredibly talented, powerful and almost divine.
Design Process
Initial concept sketches
Explorations of the boxed concept
More explorations using the concept of plants forming letterforms within the boxed concept
Final approved sketch
Color variations
Final illustration
Initial concept sketches
Further exploration of shortlisted concepts
Final approved sketch
Colour variations
Final illustration
My illustrations were animated by Audible’s in-house animator and used in the International Women’s Day campaign video along with the work of four other lettering artists.
See the animated words and watch the full video here!
